When was the last time you sent a survey to your customers asking for feedback on how you (your organization) perform?
Well, like it or not, online surveys have become an essential tool for businesses, researchers, and individuals seeking valuable insights from their target audience.
There are tons of survey tools available out there and I am sure it can be overwhelming to choose the right one. So, I have done some research to highlight the 14 best online survey tools, both free and paid, highlighting their pros and cons to help you make an informed decision.
Please note there are quite a lot more which I will continue add in the upcoming days
Let’s go through them One by One
1. SurveyMonkey
SurveyMonkey stands out for its user-friendly interface and robust analytics, making it an excellent choice for users of all levels seeking in-depth insights from their surveys.
Best Overall: SurveyMonkey
Pricing: Free plan available; paid plans start at $25/month.
Key Features: User-friendly interface, extensive question library, robust analytics.
- Pros: User-friendly interface, extensive question library, analytics tools.
- Cons: Limited features on the free plan, expensive for advanced options.
2. Google Forms
Google Forms is a straightforward and free option, ideal for those who need a simple tool that integrates seamlessly with Google Workspace for easy collaboration.
Best for Beginners: Google Forms
Pricing: Free.
Key Features: Easy to use, integrates with Google Workspace, basic design customization.
- Pros: Free and easy to use, integrates with Google Workspace.
- Cons: Limited design customization, fewer advanced features.
3. Typeform
Typeform’s strength lies in its ability to create visually appealing and engaging surveys. Its sleek design and intuitive user experience make it perfect for interactive questionnaires.
Best for Beautiful Surveys: Typeform
Pricing: Free plan with limited responses; paid plans start at $35/month.
Key Features: Sleek design, intuitive user experience, powerful branching logic.
- Pros: Sleek design, excellent user experience, branching logic.
- Cons: Limited responses on the free plan, can be pricey for full features.
4. Qualtrics
Geared towards enterprise-level users, Qualtrics offers a high degree of customization and advanced features. It’s the go-to choice for those who demand precise control over their surveys.
Best for enterprise-level users requiring advanced features and customization.
Pricing: Customized pricing; no free plan.
Key Features: Enterprise-grade features, comprehensive analytics, high customization.
- Pros: Robust analytics, enterprise-grade features, customizable.
- Cons: Expensive, might be overwhelming for beginners.
5. Zoho Survey
Affordable and well-suited for small businesses, Zoho Survey integrates seamlessly with other Zoho apps, providing a cost-effective survey solution.
Best for Small Businesses: Zoho Survey
Pricing: Free plan available; paid plans start at $12/month.
Key Features: Affordable, integrates with Zoho apps, suitable for small businesses.
- Pros: Affordable, integrates with other Zoho apps, good for small businesses.
- Cons: Limited advanced features compared to rivals.
6. JotForm
JotForm stands out with HIPAA compliance and generous submissions on the free plan, making it an excellent choice for healthcare professionals and small-scale surveyors.
Best for HIPAA-compliant surveys and generous submissions on the free plan.
Pricing: Free plan with limitations; paid plans start at $24/month.
Key Features: Drag-and-drop builder, HIPAA compliance, generous submissions on free plan.
- Pros: Drag-and-drop builder, HIPAA compliance, 10,000 free submissions/month.
- Cons: Limited analytics, can be costly for high-volume users.
7. Microsoft Forms
Integrated with Microsoft 365, Microsoft Forms is collaborative and easy to use, making it ideal for organizations already within the Microsoft ecosystem.
Best for Collaboration: Microsoft Forms
Pricing: Included with Microsoft 365 subscription.
Key Features: Part of Microsoft 365, collaboration features, easy to use.
- Pros: Part of Microsoft 365, intuitive, collaboration features.
- Cons: Limited customization, fewer advanced features.
8. SoGoSurvey
Designed with advanced reporting and multilingual survey capabilities, SoGoSurvey caters to academic users and those requiring specialized survey features
Best for Academic Use: SoGoSurvey
Pricing: Customized pricing; no free plan. paid plan starts at $25/month and above
Key Features: Advanced reporting, multilingual surveys, academic-friendly.
- Pros: Advanced reporting, multilingual surveys, great for academics.
- Cons: Expensive for certain plans, complex for beginners.
9. SurveyLegend
Known for its mobile-friendly surveys and beautiful templates, SurveyLegend is a great choice for on-the-go data collection with a touch of style.
Best for Mobile Surveys: SurveyLegend
Pricing: Free plan with limitations; paid plans start at $15/month.
Key Features: Beautiful templates, offline surveys, mobile-friendly.
- Pros: Beautiful templates, offline surveys, good for mobile.
- Cons: Limited on the free plan, lacks some advanced features.
10. SurveyPlanet
SurveyPlanet is user-friendly and straightforward, making it a great choice for those looking for a quick and simple survey solution.
Best for user-friendliness and simplicity
Pricing: Free plan with essential features; paid plans start at $20/month.
Key Features: User-friendly, unlimited surveys, simple design.
- Pros: Free plan with essential features, user-friendly, unlimited surveys.
- Cons: Limited design options, fewer integrations.
11. Formstack
Formstack offers workflow automation and seamless integration with other apps, making it suitable for users looking to streamline data collection processes.
Best for workflow automation and integration with other apps.
Pricing: Starts at $50/month for billing annually
Key Features: Workflow automation, integrates with other apps, HIPAA compliant.
- Pros: Workflow automation, integration with other apps, HIPAA compliant.
- Cons: Pricing can be high for advanced features.
12. Alchemer (formerly SurveyGizmo)
Alchemer offers advanced features like branching logic and mobile optimization, catering to users who need sophisticated survey capabilities.
Best for advanced branching logic and mobile optimization.
Pricing: Customized pricing; no free plan.
Key Features: Advanced branching logic, strong reporting, mobile optimization.
- Pros: Advanced branching logic, strong reporting, mobile-friendly.
- Cons: High pricing for premium plans, learning curve.
13. GetFeedback
GetFeedback prioritizes a customer experience-focused approach and integrates well with Salesforce, making it an ideal choice for businesses focusing on customer satisfaction.
Best for a customer experience-focused approach and Salesforce integration.
Pricing: Starts at $50/month. Connect with Sales for pricing
Key Features: Customer experience-focused, Salesforce integration, real-time analytics.
- Pros: Customer experience-focused, Salesforce integration, real-time analytics.
- Cons: Expensive for advanced features, may not suit all survey types.
14. SurveyNuts
Known for quick and simple survey creation, SurveyNuts is a straightforward option for those looking to gather insights rapidly and effortlessly.
Best for quick and simple survey creation.
Pricing: Free plan available; paid plans start at $19/month.
Key Features: Quick survey creation, simple to use, limited customization.
- Pros: Free plan, simple to use, quick survey creation.
- Cons: Limited customization, lacks in-depth analytics.
Final thoughts:
Choosing the right online survey tool depends on your specific needs, budget, and level of expertise.
- SurveyMonkey, Google Forms, and Typeform are great for beginners.
- Qualtrics and SurveyGizmo offer powerful options for enterprise users.
- Zoho Survey and JotForm are cost-effective choices,
- while SoGoSurvey and SurveyLegend cater to specialized needs.
- Microsoft Forms and SurveyPlanet are best for simple surveys, and
- Formstack and Alchemer provide automation and customization options.
- GetFeedback focuses on customer experience, and SurveyNuts is ideal for quick, basic surveys.
Consider your requirements carefully to find the perfect online survey tool for your projects.
Once again, thank you so much for taking the time to read this article. For more content on Project and Operations Management and best practices, I encourage you to explore my other articles here at Project Insights – for best practices and real project experience (www.projinsights.com)
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